Add Bundles to Cart with Shopify Cart Permalinks
TLDR
- Shopify cart permalinks let you create URLs that automatically add products to a customer's cart
- With Flex Bundles, create a fixed bundle, add your components, and use the cart permalink to auto-build the bundle
- Perfect for marketing campaigns, email promotions, landing pages, and social media ads
- Bundle is automatically assembled in the cart when customers click the link
Want to create a direct link that adds a complete bundle to your customer's cart? With Flex Bundles and Shopify's cart permalink feature, you can do exactly that.
What Are Cart Permalinks?
Shopify's cart permalinks are URLs that automatically add products to a customer's cart when clicked. They're perfect for:
- Email marketing campaigns
- Social media ads
- Landing pages
- Influencer promotions
- QR codes on physical marketing materials
The basic format is:
https://your-store.myshopify.com/cart/variant_id:quantity
Using Cart Permalinks with Flex Bundles
Here's how to create a cart permalink that automatically builds your bundle:
Step 1: Create a Fixed Bundle in Flex Bundles
In the Flex Bundles app, create a new fixed bundle. Fixed bundles have predetermined components that don't change, making them ideal for cart permalinks.
Step 2: Add Your Bundle Components
Add all the products you want included in the bundle. Set your pricing, discount, and any other bundle settings.
Step 3: Get Your Parent Product Variant ID
You'll need the variant ID of your bundle's parent product. You can find this in your Shopify admin by going to the product page and looking at the URL when editing a variant, or by using the Shopify API.
Step 4: Build Your Cart Permalink
Construct your URL using this format:
https://your-store.myshopify.com/cart/variant_id:1
The variant ID is followed by a colon and the quantity.
Step 5: The Bundle Builds Automatically
When a customer clicks your cart permalink, the parent product is added to their cart. Flex Bundles automatically builds the complete bundle with all its components in the cart and checkout.
Example Use Cases
Flash Sale Email
Create a limited-time bundle offer and send subscribers a direct link that adds the discounted bundle to their cart with one click.
Social Media Ad
Run a Facebook or Instagram ad promoting your bundle. The "Shop Now" button links directly to a cart with the bundle pre-loaded.
Influencer Collaboration
Give influencers a unique cart permalink for their audience. Customers can purchase the exact bundle the influencer recommends with a single click.
Landing Page CTA
Build a dedicated landing page for your bundle with a "Buy Now" button that skips the product page entirely and goes straight to checkout.
Tips for Success
Test your links before launching any campaign. Click through the entire checkout process to ensure the bundle builds correctly.
Use URL shorteners for cleaner links in social media posts and printed materials.
Track performance by adding UTM parameters to your cart permalinks to measure campaign effectiveness.
Cart permalinks combined with Flex Bundles create a seamless purchasing experience that can significantly boost conversion rates. By removing friction from the buying process, you make it easier than ever for customers to purchase your bundles.
If you need help setting up cart permalinks for your bundles or want to explore custom bundle solutions, request a 15-minute demo to see how Flex Bundles can work for your store.
Frequently Asked Questions
What is a Shopify cart permalink?
A cart permalink is a URL that automatically adds specific products to a customer's cart when they click it. The URL format is https://your-store.myshopify.com/cart/variant_id:quantity. You can add multiple products by separating them with commas.
Do I need to install anything extra to use cart permalinks with Flex Bundles?
No, cart permalinks are a native Shopify feature. As long as you have Flex Bundles installed and have created a fixed bundle, you can use cart permalinks to automatically add the bundle to your customers' carts.
Can I use cart permalinks with mix-and-match bundles?
No, cart permalinks only work with fixed bundles. Mix-and-match bundles require customers to select their own components through the bundle UI, which cart permalinks bypass.