Examples
Real bundles, live on Shopify
Customizers, build-your-own packs, room planners, and kits with a choice on every piece. Each one runs on Flex Bundles and goes through native Shopify checkout as real line items, with accurate inventory on every component.
Fixed or flex?
Every bundle is a parent product plus the components that ship. The difference is who decides what goes inside.
Fixed
You choose what's in the box
- TeeBlack, M
- HoodieBlack, M
- CapBlack
The components are set on a variant ahead of time. Add it to the cart and the same items come with it, every time. Great for gift sets and curated kits, with no theme code needed. Each new combination is another variant to create and keep in stock.
Flex
Your customer chooses
- TeeSML
- HoodieSML
- Cap
You set the rules: which products, how many, and how it's priced. Customers pick the colors, sizes, shades, and quantities inside them, in a builder designed for your store. One product covers every combination.
Flex Bundles does both, through the same checkout. Every example below is a flex bundle.
Footwear
A convertible heel builder with a live customizer
Pashion makes the only convertible high heel on the market, so its bundles have to teach while they sell. Shoppers pick an upper and their heel kits, and Pashion's own Customizer renders the shoe on every heel as they choose it.
- Live product customizer
- Custom builder design
- Tiered discounts
Consumer hardware
A four-step build for a modular device
Build Your Own Proxy takes customers through four steps, from base and piece to add-ons, with a Review Your Build summary that updates the build and its price as they go. Each part ships as its own product, so inventory stays accurate down to the piece.
- Step-by-step builder
- Required and optional steps
- Live build summary
Food & Beverage
Build-your-own pizza packs, plus Buy 4, Get 2 Free
Giordano's sells its deep dish almost entirely in bundles. Customers choose a pack size and fill it with the flavors they want, with limited-time pizzas available for an upcharge, and every pack reaches ShipStation with the fields fulfillment needs.
- Build your own
- Premium upcharges
- Buy X, get Y free
Baby & kids furniture
A moodboard that turns into a nursery bundle
Shoppers pick a theme, start with a crib or kid's bed, and pin dressers, shelves, rugs, and wall murals to a corkboard moodboard. Eligible pieces are discounted, a bundle savings counter climbs as the room fills in, and the whole room goes to the cart together.
- Visual room builder
- Running bundle savings
- Mixed categories
Pet
A three-piece walk kit with a color and size for every piece
Harness, leash, and poop bag carrier, each with its own color and size picker, at one kit price. Customers match colors or mix them, and every kit reaches the warehouse as the three products they chose, with no extra variants in the catalog.
- One kit price
- Color and size per piece
- No extra variants
Skincare
A mix-and-match skincare routine
Shoppers build a regimen one category at a time, from cleanser and serum to sunscreen and accessories. A Review Your Bundle panel shows every pick with a live subtotal, discount, and total, and checkout lists each product in the bundle.
- Mix and match
- Shop by category
- Bundle discount
Beauty
A six-product kit with a shade for every piece
The Soft Charm Kit sells six products at one kit price, and shoppers choose a shade for each one right on the product page. The cart and checkout list every product and shade in the kit.
- One kit price
- Shade per product
- Itemized at checkout
Kitchen
A six-piece set with a color for every item
The Plastic-Free Bowl Bundle mixes glass bowls in two sizes, a ceramic lunch bowl, and a utensil set, with a color picker on each and set quantities per item. It sells for less than the pieces bought separately, and checkout shows every piece and color.
- Color per item
- Set quantities
- Bundle savings
Beauty
A complexion set matched to every shade
The Complexion Essentials Set brings together a stick, a tint, and a concealer, each with its own shade picker. The set sells below the value of the three products, and the cart lists the exact shade of each.
- Shade per product
- Set price
- Itemized in cart
Why stop at fixed?
- Choice keeps shoppers in the bundle
- A fixed set only fits shoppers who want exactly that combination. Everyone else buys the pieces one at a time, or not at all. Flex lets them choose inside the bundle, so the bundle, and the bigger order, works for more of your customers.
- No variant for every combination
- Selling choice with fixed bundles means a variant for every combination, which stops scaling after a handful of options. A flex bundle is one product that covers all of them, and every order still arrives as the real products the customer picked.
- The builder does the selling
- Flex bundles run on a builder in your storefront, designed however you want: a customizer, a moodboard, a step-by-step build. It shows off the range, teaches the product, and gives shoppers a reason to add one more piece.
- You don't have to pick one
- Fixed and flex run side by side in the same app and the same checkout. Keep fixed for gift sets and curated kits where you want to decide, and use flex wherever customers want a say.
Build your own bundle experience
Full control over the design, logic, data, and pricing, native to Shopify.